Scientific Games Enters European Live Casino Market, Plans US Expansion with Acquisition of Authentic Gaming



Scientific Games Corporation took its first step into the live casino space following the acquisition of live casino game provider Authentic Gaming.

The acquisition comes just a week after Scientific Games announced that it had sold its lottery business to U.S. asset management firm Brookfield Business Partners LP for $ 6.05 billion, as part of the strategy to the company aiming to increase its investments in digital.

Based in Malta, Authentic Gaming currently serves European iGaming through a range of live casino products. Best known for roulette, Authentic Gaming recently added live blackjack to its portfolio with both games being broadcast from a state-of-the-art studio as well as from the gaming rooms of select European casinos. The games are currently integrated with major operators such as Entain, 888, Betway Group, LeoVegas and Mr Green.

Scientific Games said that the acquisition of Authentic Gaming strengthens the company’s internal development capabilities to create leading live casino products that “will provide immersive experiences for players around the world and enable the company to further leverage its IP content, ground connections and leadership. OpenGaming platform for accelerated growth in this exciting channel.

It also unveiled plans to expand Authentic Gaming’s product offering into the US market, including establishing new US-based studios with a focus on localizing its products.

“We are delighted that Authentic Gaming is joining the Scientific Games family and expanding our premium product portfolio as we realize our vision of becoming the world’s leading cross-platform gaming company,” said Barry Cottle, CEO of Scientific Games.

“The collective power of Authentic, our proven table game titles and our OpenGaming platform allow us to capitalize on a growing opportunity in the US market through our unique omnichannel approach. “



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