NetEnt talks about the PA online casino market and what makes a slot machine successful


NetEnta leading Swedish digital game entertainment company with operations throughout Europe and now in America, has played a leading role in the Pennsylvania online casino market.

The international company, which has its US office in New Jerseyreceived initial approval from Pennsylvania Gaming Control Board (PGCB) in March and went online in mid-July. NetEnt is currently one of the only operating game providers in Pennsylvania.

The company has approximately 1,000 employees. Last year they processed over 44.7 billion gambling operations. Their market capitalization is $5.9 billion.

Views from NetEnt’s Top US Executive

PlayPennsylvania asked the company General director Erik Nyman to influence the online casino market.

PlayPA: What makes a good online slot machine? Is this different from calls from a terrestrial slot?

While there are undoubtedly many synergies between the two channels, it is far from certain that an adaptation of a slot machine that has excelled in the terrestrial realm will automatically perform well in the digital world. Perfecting the core mechanics, theme, and artwork will always be fundamental to creating a successful title, but with online you also need to consider functionality on different devices, in addition to new and varied playstyles. We focus on balancing our portfolio with content ranging from classic slots for the traditional player to innovative new concepts focused on gamification and social and video game influence.

How to choose an online slot machine to play

PlayPA: How should someone new to online slots choose and evaluate which games to try?

Nyman: Players are influenced by familiarity, so it entirely depends on personal experience. A customer who has typically played slots in land-based casinos will likely choose a title that reminds them of that environment. Otherwise, they could start with a big brand title, like Narcos, JumanjiWhere Guns n’ Rosesor just one of the all-time top performers online, like star burst.

Meanwhile, modern and innovative titles like our latest release Conan and the iconic Gonzo’s Quest™ generally attract players who like video games.
The NetEnt wallet has something for everyone, whether you are new to online slots or very experienced, and we are constantly evolving based on market demand and changing player preferences.


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How to Design a Compelling Online Slot Machine

PlayPA: What makes a game engaging?

There are a host of factors that contribute to what makes a signature NetEnt title. The first thing to define is the mechanics and the mathematical model, as this provides the basis on which to build the theme and the illustrations. These are the features that create excitement at every turn of the reel and keep players engaged throughout the session.

Pair that with immersive visuals and sound, along with device features and a theme that resonates with a range of players, and you have the recipe for a successful online slot.

How NetEnt got into AP from day one

PlayPA: NetEnt was one of the first providers to enter the newly opened Pennsylvania market. How did you get to the start of the line so quickly?

Nyman: With a long tradition of land-based gambling, the Pennsylvania online market promises fantastic opportunities, and being among the first to go live was a huge achievement for us.

NetEnt made a firm decision to be ready on Day 1 and, despite regulatory changes such as local hosting and game certification, it was indeed difficult to operate on July 15th.

Many weren’t ready in time, but we had the largest portfolio of games from day one, and we’re the market leader in Pennsylvania so far, which has been a fantastic achievement. The core internal games, operations, compliance and of course marketing functions have been very focused and working closely together to achieve the best market entry and launch possible with 100% of the operators ready from the first stages without delay.


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