Indiana: Horseshoe Casino market dominance threatened by new Hard Rock


New Gary Casino earned $ 20.6 million in the 18 days it opened in May, while Horseshoe Casino reported $ 38 million in 31-day winnings in May, an average daily win of just 82,251 $ in front of the Hard Rock. The amount of money wagered on sporting events totaled $ 254.5 million, a 7.6% increase from April.

The Hard Rock Casino Northern Indiana appears to be challenge the Hammond Horseshoe Casino as the most lucrative gaming destination in northwest Indiana and Hoosier state, reports the Northwest Indiana Weather.

Data released last Friday by the Indiana Gaming Commission (IGC) shows new Gary casino earned $ 20.6 million by “winning”, or income after paying successful bettors, within 18 days it was open in the month of Can. In comparison, the Horseshoe Casino reported $ 38 million in 31-day winnings in May, which gives him an average daily gain of just $ 82,251 ahead of the Hard Rock.

IGC records show that it is It’s the first time in years that a Northwest Indiana casino has come close to challenging the dominance of the horseshoe market. The Horseshoe is also generally the best performing casino in the state.

Although it remains to be seen whether the Hard Rock has benefited from the customers who have played there just because it’s new, or whether it will truly compete with the Horseshoe on a monthly basis in the future.

Hard Rock President Matt Schuffert is confident that things will only get better for Hard Rock, which opened to the public on May 14 next to the Borman Freeway in Burr Street as a replacement for the closed Majestic Star Casinos on Lake Michigan.

“We are extremely pleased with the level of activity we have experienced during the 18 days we were open in May. Customer feedback has been very positive and we look forward to continued growth,” said Schuffert.

Ameristar Casino in East Chicago raised $ 26.6 million in May and Blue Chip Casino in Michigan City raised $ 12.5 million., according to the IGC.

The statewide casino payout totaled $ 220.8 million last month, an increase of 4.3% from April’s gain and 15.1% more than in May 2019. All casinos in Indiana were closed in May 2020 due to the COVID-19 pandemic.

Records show that the last time Indiana surpassed $ 220 million in monthly casino winnings was in March 2018.

In sports betting, the amount of money wagered in Indiana on sporting events in May totaled $ 254.5 million, an increase of 7.6% from April.

Sports betting on Ameristar ($ 89.2 million) and Blue Chip ($ 80 million) topped all other casinos in Indiana, mainly due to bets placed through their respective mobile betting subsidiaries, Draft Kings and FanDuel.

“Even with the expected slowdown over the past two months, no state in the Midwest has fared better than Indiana,” said Nicole Russo, analyst for

“Part of this can be attributed to local events that generate interest, including the Indy 500. But the structural market advantages that were incorporated before the launch of sports betting are also paying off.”

In particular, analysts cited the ability to sign up for mobile sports betting without first visiting a casino and the wide variety of professional, college and international sports available to bet in Indiana as two distinguishing features. ‘State of others, such as Illinois.


Comments are closed.